You’d be forgiven for thinking that our pets couldn’t be models. We don’t immediately think of any kind of animals as models, but we’ve put thousands of pets with top brands over the past 35 years. We’d also excuse you for assuming that when a pet is chosen to be part of our Star Pets, they only help brands selling items and services specifically for the pet industry. This is only part of the truth.
There are plenty of opportunities for all kinds of pets. It’s obvious that dogs and cats make up the largest part of our pet model catalogue – there are the two most popular pets in the world. With that popularity comes a demand for them to help brands sell pet products. The brands come to us in the first instance, and after that we recommend them the best matched pets as per their brief. It’s the same selection process for human models and it works well.
But whilst dogs and cats make up the bulk of our pet models, there are opportunities for other pets. We’ve placed rabbits in health and beauty assignments for Superdrug, and we’re always interested in hearing from owners of any kind of pet. Our client list means we can always put recommend the right animals to the brands crying out for them.
Some marketing campaigns are just that little bit more effective with animal models; our furry friends have a certain cuteness that really shines on camera. The demand has never lessened for decades, so we’re confident that pet modelling will remain as popular as it’s always been.
- Your child is truly unique – which is why they might be perfect at modelling!
- Opening Modelling Opportunities for Individuals with Disabilities
- Age Positive Modelling
- What kind of pet modelling jobs are available?
- Families, We Need You!
This is great news for pet owners who think their pets have what it takes to join the ranks of pet models that have already been placed with the brands we work with.
Pet foods and supplements are a mainstay of pet modelling. For instance, we’ve had a great relationship with Pet Lab for a few years, and they couldn’t appeal to pet owners without real pets on board.
As mentioned, several non-pet specific brands get in touch with us to help them supply the ideal pets for their campaigns. A great example is the end-end fashion brand Mulberry, who selected gorgeous rabbit Puddin to advertise their handbags as part of their summer collection.
Another example is the fast-growing G Tech brand, which regularly advertising on TV. You might recognise the black and white dog from the adverts, supplied by us. When their products sell as well as they do, Bella the dog can be credited with a part of its success.
We’ve also been honoured to supply dogs for the Richard & Judy Show and for plenty of Christmas photo shoots. In short, more and more brands are looking for the perfect pet to appeal to a larger customer base – and YOUR pet could well be the next one our clients select.
Have a read of our handy do’s and don’ts pet guide before you make your application. Though your pets can’t speak for themselves, they’ll definitely thank you for it.
