Women around the UK can enjoy modelling at all ages because we’re living in a world that celebrates diversity and inclusivity like never before.
The fashion industry has been showcasing female models slaying the runway for decades but the age-positivity movement has been representing women of different generations.
As you’ve landed on this page, take our agency Models Direct as a prime example. We’ve been in the booking, recruiting and supplying of models of all ages in the industry for over thirty years.
Can a woman of any age become a model?
We’re happy you asked because the answer is yes!
Absolutely – women of any age can try their hand at modelling. The industry isn’t what it used to be. Yes, you’ll have some industry leaders with one vision and a very rigid programme which is catered to their audience but you’ve got plenty of other spaces that offer flexibility and greater opportunities.
Is there a demand for female models of all ages?
Another great question.
And the answer to this one is, again, yes. A lot of our global icons are on social platforms so are more accessible to follow now.
We’re pretty sure you’re familiar with who some of these younger generation models are:
Adut Akech
Kendall Jenner
Gigi Hadid
Bella Hadid
Kaia Gerber (daughter of Cindy Crawford)
It’s not just the younger females who are the only age group to be drawing attention. Casting directors, photographers and industry professionals are noticing that females in their later years also deserve the spotlight. We’ve selected some of our older generation and legendary female icons here:
Beverly Johnson
Naomi Campbell
Cindy Crawford
Carmen Dell’Orefice
Lauren Hutton
This will give you an idea of the variety of age groups modelling encompasses. It isn’t just fashion modelling either, these models have also worked in catalogue modelling, promotional modelling and commercial modelling.
What we believe
Models Direct’s ethos has circulated embracing everyone regardless of their age, size, gender, ethnicity, and cultural background. We have always wanted to represent a realistic view of people and to create a positive effect on how they are perceived, and we’ll continue to do so. MD has many female modelling success stories.
You can check out our recent three generations of females collaborating with Say It With Diamonds. Grandma, Sandra, daughter, Deborah, and granddaughter, Zuri, all starred in the recent photoshoot – 6/2/2024 – as part of the company’s Mother’s Day 2024 campaign.
Deborah shared her thoughts with us:
“Our second time shooting with this client and it was honestly just a dream. They not only accommodated us for the Mother’s Day shoot (ages 3, 38 and 70) but they made it the most enjoyable and memorable family experience for 3 generations of the women in our family.
Models Direct were as conscientious and professional as ever ensuring we were not only fully briefed and debriefed but our every need on the day was exceeded.
Zuri (aged 3) has the absolute, best time on the shoots and it was great to see the same photographer she has worked with before and has an excellent rapport with.
Thanks to everyone involved!”
The Roundup
Our UK-based agency was born with the belief that there should be no stigmas attached to anyone. We aim to break down barriers, open up conversations and show the world what people are capable of despite any obstacles they may face.
We’re backing positive beliefs on age, we want to empower women of all ages to embrace where they are in life, their wisdom, knowledge, uniqueness and individuality. Are you ready to embrace your age too? Talk to us or join us here!
