“Mature” is a lovely word, isn’t it? It evokes charm, sophistication, and experience, which all our mature models have in abundance. No wonder they have consistently been in demand since we started Models Direct back in 1990.
Mature models have always been popular, although you can never have too much of a good thing. Many modelling assignments call for mature models to get their message across. We’ve seen countless examples of mature models being recognised for their talents, from working for residential care homes to holiday parks. Whenever a big brand needs a model in their prime of life, they invariably to us to provide them with the best talent on offer. We’ve always had a successful relationship with our clients because they can rely on us to recommend exactly what they’re craving for. Our mature models certainly know they’ve joined the right team when they register their interest.
Opportunities for mature models continue to increase. We consider any model over the age of 40 years a mature model, and they’re instrumental in appealing to audiences of similar ages, or in a wide range of family modelling jobs. One of the benefits of commercial modelling is that there are chances for just about anyone, so mature models don’t get left out. In fact, the rise in mature models is not that surprising. We can come to some conclusions why models with a lot of life experience are popular:
- Some assignments only require mature models because of the target audience. Whilst other models have the same talent and ambition, some briefs specifically need older models to see the job through from start to completion. Need an example? Look no further than the Aviva retirement campaign video, which appeared on the company’s website. Seen by a potential 30 million customers, this one really hit the mark.
- Mature models often have more spare time on their hands as they turn their thoughts to retirement. Modelling is a fantastically fun way to earn money and make friends; some of our models consider it a hobby, accepting jobs only when they have the time. Whatever works for our models is fine with us.
- As we have the largest range of vetted clients on our books, the odds of mature models finding ideal roles soar. The NHS, famous banks and pension schemes all need older models, and this trend seems likely to remain.
- In general, mature modelling is slightly less competitive than other genres.
Stigmas in modelling have largely disappeared due to an increase in awareness and inclusivity. Mature models have never been stigmatised, though modelling was perhaps seen as something only younger talent could be involved in.
We never thought that, and our judgment has been confirmed by the rise in mature models year-on-year.
We welcome applications from enthusiastic and dedicated mature models – it could be the best thing you’ll do this year. As dictated by the demand from clients, we always need mature models so you’ve got nothing to lose and everything to gain.
