Models need to be aware of recent trends, and it also helps to be updated with the latest news. Our magazine is the UK’s only modelling publication and it contains golden nuggets of advice and news to help models in the quest to make their eportfolios as effective as possible. Modelling is so much more than physical looks. So why did we call our magazine Image?
“Image” is an accurate and memorably concise word ideally suited for our modelling magazine. It can mean a representation or a picture, as well as someone’s persona. It’s a true description of what is contained within its pages.
A person’s image is reflected more in their persona – that is, what someone wants other people to perceive them as. Most of us have an image, even if we don’t think we do. Many people have opinions of other’s looks (whether they choose to express them is their choice). Someone with daily unkempt hair and ragged clothes might be perceived as untidy and indifferent to their looks; this may be true, or it may be that the person doesn’t care what others think about them. It doesn’t mean that they don’t value themselves, but they’ve created their own personal image even without bothering to stop and think about it. Conversely, someone who spends a great deal of time making sure their appearance is immaculate could be perceived as either taking pride in their appearance or conceited. We shouldn’t judge people on appearances alone, but many of us do – it’s not right, but it’s true.
Image is important in modelling. But it’s not the only characteristic we look for. Our clients appreciate models have different images, but that’s only skin-deep. An image of a model is usually the first thing clients look for in a model’s portfolio, and it does go a long way to whether a model will be selected. However, it’s not the only factor and it’s not the be-all and end-all.
Consider the following:
1. A client will look at a model’s propensity to work well with other people: other models (if it’s a group booking) and the on-set crew, including photographers, make-up artists and people behind the scenes.
2. Enthusiasm and the willing to adapt to different assignments is equally as important as looks. A “can-do” attitude is something that can rarely be learnt. All our successful models display a personal drive that helps them progress in their careers.
3. Some assignments call for unique features that come across strongly on film or in photos. These features don’t have to be a model’s personal choice, such as striking tattoos or eye-catching body piercings. Milky skin, shapely legs or shiny hair are all bonuses. Whilst they may contribute to your overall image, they are usually innate (lucky you).
4. Some clients look for a willingness to travel.
So, it’d be wrong to suggest a model’s image is only what clients are looking for. Image is important – but that’s only half the truth. To be the best a model can be, you need to be strong-minded, enthusiastic, thick-skinned and sociable. When these characteristics gel together, you’ll be on your way to be a first-class Models Direct model.
