Most modelling agencies thrive on their model’s portfolios. Portfolios give talented individuals the chance to show prospective employers exactly what they can offer – they’re a bit like a CV of images and reels. Not all agencies are the same, but portfolios are universal. Models must regard portfolios as their unique selling point, showcasing the best photos to gain the attention of both the agency and brands who use models in their advertising campaigns.
We like to make our processes as easy as possible, which is why applying to join us takes a couple of minutes, complete with two clear photos models may take with a Smartphone. Any registered model has access to their ePortfolio, which our vetted clients have access to, helping them choose the right models for the right job.
We cannot emphasise how important portfolios are. As we do not (and have never) pick models for jobs, models must regularly log into their portfolio accounts to upload current photos. Our clients want to see that a model is being proactive, the evidence being a full range of accurate, up-to-date images from which they can choose their preferred model. Simply uploading a few photos when you start with us isn’t going to be beneficial in the long term. We need to see that models have understood what is required from them; we’ll do all we can to recommend the right models to big brands, but models must also help themselves.
And even a small tweak in a model’s appearance can make a big difference. Haircuts, hair colour, tattoos, piercings, new background scenery, adapting with the seasons, current fashions…they can all change, and our clients must know about them. It’s futile for clients to see what a model looked like months ago – assignments are built and created on true representations, so models need to visit their portfolios every month or so to keep them stocked up with the latest images.
- Agencies and portfolios – how important is a model’s portfolio?
- Born beautiful – our baby models could not be any cuter!
- Building a Brand? How Models Direct Can Help
- Modelling tips and advice – 10 steps towards making your assignment a success
- Modelling in London
When we recommend models to our clients, they rely on a model’s portfolio. A name, age and location alone aren’t that much use to them; most modelling jobs require posing / acting on film or in photoshoots, so portfolios are the primary source for clients to see what a model looks like. And this is where keeping your looks up to date is crucial in whether a models will be picked. Please don’t let your portfolio photos become stagnant and outdated! You won’t be helping yourself.
Additionally, please keep your contact details current in portfolios. Often we’ll need to contact our models, especially if it’s a last minute booking, or if there has been a delay with clients. Communication is key to bookings; if your details are not accurate, it could affect present and future jobs. Likewise, if you have to cancel a job at short notice, please get in touch with us immediately. Common sense and courtesy go a long way!
