Welcome to your first instalment of Liverpool’s latest modelling related news which has had us on the edge of our seats. Why? Because our modelling dream team has been stepping it up and bookmarking interesting stories that have caught our eye but when we got to this one, all we could think of was “share this fashion event, now!” So, here we are lighting up our first Liverpool story for the pleasure of our curious readers. Enjoy!
Without further ado, welcome, everyone to Liverpool Fashion Week.
The annual iconic showcase of fashion designers’ dream collections are presented down runways in New York, London, Paris and Milan. Critics, influencers, fashion students, fashionistas, photographers and top-tier media outlets are also at the edge of their seats eagerly awaiting the newest trends and styles that will dominate the catwalk. But, did you know that our hometown Liverpool celebrates the largest fashion extravaganza outside of London?
LFW’s back story
Liverpool Fashion Week (LFW) was launched in 2009 by Liverpool Lifestyle magazine’s owner Amanda Moss. A TV stylist proposed a collaboration with the mag to arrange a local fashion show to help new models and designers breakthrough onto mainstream runways and media.
The positive reception and recognition that there was a gap to fill meant that Moss wanted to continue its success. And here we are today, fifteen years on.
The fashion shows motto is: “Fashion is for everyone,” which embraces everyone – from children to people enjoying life in their later years, through to the first transgender model to grace their catwalk in 2013.
This mirrors our agency’s diverse and inclusive ethos (before it was even a thing as we’ve been in the biz for over thirty years!). We see the modelling world through the same lens – where this profession should be accessible for all regardless of age, gender, size or ethnicity. It’s set to roll for this October so watch this space!
Fun alumni trivia: Abbey Clancy’s sister Ellie modelled with Ross early in her career, whilst cousin Chloe Cummings is following her footsteps. There are many model hopefuls that walk through the show’s doors that have the scope to learn how to strike the pose, whilst designers get the ultimatum media coverage treatment – full catwalk package, networking opportunities and exposure.
Our agency’s grit
Liverpool Models Direct has teamed up with some exceptional local clients as well as models. In this case, because we’re feeling the fashion show week vibes, we’ll take a look at Liverpool’s hair client, Pro Blo, with their award-winning DIY blow dry brush that’s been curling heads!
Our model Sam had lots to say about her assignment:
“Had a great time on Wednesday shooting a campaign for @problogroup! Despite the 4 am wake up call and a 3-hour drive to Liverpool, I was greeted with smiling faces and very exciting energy! The team were fantastic and the other models were so friendly and fun! We had an incredible time 😁 My biggest thank you though, goes to Charlie at MD – she was always just a call away, made me feel so comfortable and excited for the campaign, kept me informed at all times and if anything went wrong then I knew I could call her and she’d have my back. It’s amazing to be able to develop a relationship like that with your agent and I really look forward to working with her again. Thank you Models Direct, Pro Blo, the other 3 models and (especially) Charlie for making Wednesday such a wonderful experience! “Til next time! Xxx” – Sam
The story doesn’t end here though, it’s just the beginning!
We’ll be bringing more current digital issues just like this one. Stay connected with our Liverpool Models Direct modelling agency right here for all the latest trends and news in our world.
