Why Doesn’t Models Direct Have an App?

It’s a fair question! In today’s digital age, you might be thinking that it seems unusual for our well-established UK modelling agency to not have an app for our models and clients. We’ve packed plenty of apps on our devices but we’re still not inclined to have one built for our agency. Sounds harsh, we know, but we’ll tell you the reasons behind our choice because so many of you have been asking.

No gimmicks, thanks!

Sounds even harsher but we’ll explain what we mean. Apps are no doubt brilliant pocket-sized tools for everything you can think of but in the modelling world, they work a bit differently. The concept of booking models via an app sounds like it’ll make life easier for clients but honestly speaking, it’s often seen as a gimmick rather than being helpful.

From our 30 years of experience, we’ve worked directly with clients and what we’ve learnt is that they prefer a direct, personalised and bespoke experience that our MD team aims to successfully provide.

Our clients value human interaction by not relying on an app. Instead, they know they can turn to our team for support and that their models haven’t been shortlisted by a bot. All our models are selected through our team’s meticulous handcrafted selection process, and our clients appreciate that.

Investing in our team and website

Our focus is to invest in our wonderful team and continually maintain and improve our website. Our MD specialists are the backbone of our agency and work tirelessly to onboard, represent and connect talent to clients so that they all have a premium experience. This beats having an app, hands down because it simply cannot replicate the personalised experience we offer.

As for our website, we had a recent overhaul to improve our users’ experience. It’s at moments like this when we step back and look at the bigger picture, and investing in a new and improved website is always worth it to make the booking process easy, accessing the Feature Me talent, latest news, blogs and social platforms! We aim to continue making our models and clients’ journey one to remember!

Rapidly outdated tech? Again – no thanks!

Apps go out of date, quickly, and we’d rather focus on what matters to us more – our team, our website, our socials, and most of all our models and clients’ experience. We’re not experiencing FOMO and intend to keep it this way so by not having an app, we can focus more on what matters the most – you!

The takeaway

While the idea of having an app might seem appealing at first, the reality is that for our UK modelling agency, the cons outweigh the pros. We want to continue providing our bespoke services for clients and models and continue investing in our team, website and socials.